Ways the media plays an important role
in setting the public agenda
- Focusing public attention on selected issues
- Offering a forum in which opposing viewpoints are communicated
- Holding government officials accountable to the public
The media informs policymakers and influences public
policy. |
Government officials use the media to communicate with the public.
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The media focuses more on certain issues than others.
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People are trying to influence the government's policy agenda when they confront government officials with problems they expect them to solve. Interest groups, political parties, politicians, public relations firms, and bureaucratic agencies are all pushing for their priorities to take precedence over others. Political activists depend heavily upon the media to get their ideas placed high on the governmental agenda.
THIS PORTION OF THE WEBSITE WAS COMPLETED BY JAVORI WARREN